GOLDEN BREW
OBJECTIVE
The goal for Golden Brew was to reach out the non-coffee drinking audience with a new morning energy drink. This way people will not feel left out of the coffee world and can still receive healthy energy to take on the day. A subscription service and small packets of the Golden Brew mixture allow customers to purchase it in stores or online. This way they can bring their drinks on the go or even make them in the comfort of their own homes.
CONCEPT
This campaign focuses on establishing the brand for a healthy coffee alternative company. Golden Brew targets those who don’t like coffee, but still want the energy boost to get them through the day. Their drink is based on golden milk (turmeric milk) which has numerous health benefits and helps boost the mind and the body. Golden Brew utilizes Greek meander art that often is found on Ancient Greek vases and artifacts.
DESIGN & DELIVERABLES
Golden Brew also use Greek mythology, more specifically the Greek health gods and goddesses to show of the purity and heavenly aesthetic. The deliverables for the Golden Brew campaign include logo design, package design, Instagram posts, and a website.
Package Design
The initial package designs consist of a box that holds the packet that contains Golden Brew's custom golden milk mixture that people put in their drinks. There are four flavors of Golden Brew identifiable by the different colors and Greek mythology. The flavors include Maple, Cinnamon, Caramel, and Vanilla. The nutrition facts are listed on the side as well as what golden milk is and its health benefits.
Packet Design & more
In each package contains 20 flavor packets for each flavor. All people have to do is grab their favorite milk and heat it up and add the mixture. After stirring they have their favorite flavor of golden milk. Just like the inside of the package, the packet is designed similarly and has the directions on it. The fourth image is of the subscription box that can be sold online containing 6 boxes of whatever flavor combinations wanted. Finally is a Golden Brew designed mug.
Social Posts
One important aspect of Golden Brew's marketing is its Instagram page. On Golden Brew's Instagram people can learn more about the brand, its values, and the product itself. I created an actual Instagram page so people can take a closer look at its posts and content.
Learn more @goldenbrewco
Website
Above is a video that runs through each of the parts of the site including the home page, the store, the about page, and the membership page. Here is where everything comes full circle for the customers. The URL is listed all over the products and gives people a way to learn more about the brand as well as purchase the flavor packages or sign up for a membership.